At Coimbatore Jewellery, we believe that a well-informed customer makes the best decisions —
and we’re proud to share our knowledge with you. Buying jewellery is not just about price;
it’s about understanding purity, authenticity, and craftsmanship.
Gold is measured in karats, with 24K being pure gold. However, 24K is too soft for making jewellery, so 22K and 18K are most commonly used. 22K gold contains 91.6% pure gold, while 18K contains 75%. Always check for the BIS Hallmark, which guarantees purity — every piece at our store carries this mark.
Making charges are the cost of transforming raw gold into beautiful jewellery. This covers labour, design work, and finishing. Some jewellers hide it inside the gold rate — we don’t. At Coimbatore Jewellery, we show you exactly how much you’re paying for gold, wastage (if applicable), and making — because transparency is non-negotiable.
Gold jewellery is priced based on weight and purity. Diamond jewellery pricing, on the other hand, depends on the 4Cs: Cut, Colour, Clarity, and Carat. We help you compare certified diamonds and explain how the price changes based on grade and setting — so you never overpay.
The BIS Hallmark includes 4 things: the BIS logo, purity in karats (like 22K916), the jeweller’s identification mark, and the year of marking. If your gold doesn’t have these — don’t buy it. We also explain how to test purity and offer free testing for old gold brought to us.
Some people buy gold as a gift, others see it as a savings plan. We help you understand the difference. For example, buying coins and bars is better for investment, while jewellery brings both joy and resale value. We’ll never push you — we’ll guide you based on your need.
One of the most confusing areas for customers is what happens if they want to return or exchange. At Coimbatore Jewellery, we have a clear buy-back policy: gold is taken back based on purity and weight at the current market rate, with minimal deductions. We educate you on resale value before you even buy.
We also guide you on how to take care of your jewellery — like storing them in zip pouches, avoiding perfume contact, and checking clasps regularly. With every bridal order, we even provide a free care guide. Because preserving your jewellery is just as important as purchasing it.
When you shop at Coimbatore Jewellery, you're not just buying a product — you're gaining knowledge, trust, and a relationship that goes beyond one purchase. We’re always here to answer your questions, even if you’re not buying today. Come